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TodayFriday, May 01, 2026

Destination Uganda

A collage showing some of the crater lakes in Rubirizi, Kasese, Bunyangabu and Kabarole Districts in Western Uganda, many of which are rarely heard of. All of these, with the right private and public sector capital, can be transformed into various tourism assets to supplement this tourism resource-rich area. However, due to the uncompetitiveness of destination Uganda, there is limited investment being directed to tourism. According to statistics from Uganda's Investment Authority (UIA), the sector accounted for only 3.5% of all (domestic and foreign) licensed projects between FY2015/26 and FY2019/20) and 4.5% of all licensed investments by Ugandans. In terms of planned jobs from the licensed projects, the sector accounted for only 2.3%. The limited FDI is further exhibited in the low presence of international branded hotel operators. While some homegrown brands have emerged to fill the void, there is need to attract more FDI into the sector to both better the tourist experience as well as market the destination globally.

PARADOX OF PLENTY: Uganda’s Tourism Mathematics Does Not Add Up

This festive season, I had time to reflect deeply on how insanely gifted Uganda, the Pearl of Africa, is by nature and how we, as a country, have failed to maximise this
December 28, 2024
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Lake Nkugute in Rubirizi District, western Uganda is one of the many natural attractions whose potential is yet to be fully tapped. AUTO believes that by progressively increasing tourism budgets to between 25% and 50% of industry contribution to GDP and addressing most of the investment constraints, Uganda's dream of attaining USD5 billion tourism revenues by 2028 and USD20 billion by 2040 can be accelerated and realised.

An Open Letter To President Museveni  ⏤ Tourism without marketing, is like winking at tourists in darkness

The month of March marks 4 years since Your Excellency on March 18th 2020, ordered the greatest part of the country shut down due to the Covid-19 pandemic, effective March 20th 2020.
March 30, 2024

 

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