An Industry in Pain: National Association of Broadcasters’ Dr Innocent Nahabwe on the Struggles, Survival, and Future-Proofing of Uganda’s Broadcasters

As digital disruption, shrinking revenues, and tighter regulation squeeze Uganda’s media. An industry crowded with over 300 radio stations, dozens of TV outlets, and countless online rivals, faces existential battles over relevance, revenue, and survival. From debt-ridden houses to the rise of TikTok and Google, broadcasters are under siege. Yet Dr Innocent Nahabwe, Chair of the National Association of Broadcasters, insists it is an industry in pain, but not broken — and outlines how resilience, credibility, and innovation can future-proof its revival. What is your vision for the broadcasting industry in Uganda? The broadcasting industry has faced numerous challenges. The…