By Our Reporter

Airtel Uganda has announced a new campaign which seeks to nurture and grow talent in Africa. The campaign will do this through providing various consumer touch points such as education, lifestyle and music. This will give customers access to connectivity and technological solutions that will enable them explore opportunities around them.

Dubbed ‘It’s Now’, the campaign has been simultaneously launched in 17 countries across Africa with Airtel operations by new Airtel Ambassador, Ivory Coast’s captain and Manchester City’s midfielder Yaya Toure.

Airtel Africa Chief Executive Officer, Christian de Faria, said the campaign reiterates the company’s commitment to support the youth in Africa as well as drive economic growth by unlocking people’s potential.

“We are excited to be signing the pact with Mr. Touré who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Touré is an inspiration to everyone working to achieve their potential and striving to be their best every day,

About the Author

Nyambura is a senior journalist based in Kampala

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