This festive season, Pearl Bank (formerly PostBank Uganda) reminded customers that banking can still feel human, warm, and personal, as it concluded its Christmas campaign dubbed “Pearl Santa.”
The campaign culminated in courtesy visits to key media houses including Nation Media, Vision Group and Next Media, in appreciation of their continued support in shaping and amplifying the Pearl Bank story, particularly during the Bank’s transition from PostBank to Pearl Bank.
The Christmas season is traditionally marked by togetherness, joy and shared moments with family and friends, and Pearl Bank aligned its festive engagement to reflect this spirit.
Through surprise visits, cheerful interactions and festive activations, the Bank sought to go beyond transactions and create meaningful connections with customers.
Speaking during the campaign’s climax at the Bank’s Nansana Branch, Priscilla Akora, Head of Marketing and Communications at Pearl Bank, said the Pearl Santa initiative was designed to celebrate customers in a way that feels genuine and heartfelt.
“We rolled out the Pearl Santa campaign to celebrate our customers across select branches countrywide with surprise visits from Pearl Santa, who has been sharing the joy of the Christmas spirit, and we climaxed it today at our Nansana Branch,” Akora said.
She added that the campaign was a deliberate effort to appreciate customers beyond conventional banking engagements.
“The campaign was intended to celebrate our customers in a way that is personal and meaningful. Inviting our very own Pearl Santa into our branches is a fun, heartfelt way to thank our customers for their loyalty and to share the joy of the season with them,” she noted.
Pearl Bank officially launched the Pearl Santa campaign on December 4th at its head office in Kampala, before rolling it out across other Central Business District (CBD) branches.
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This was followed by regional activations held last week in the Northern, Eastern and Western regions, reaffirming the Bank’s commitment to engaging customers wherever it operates.
Akora further explained that Purple Santa, a unique twist on the traditional festive icon, reflects Pearl Bank’s corporate identity and transition journey.
“Purple Santa is aligned to the bank’s primary colour, Purple, which is part of the bank’s corporate identity, a key element in the bank’s transition journey from PostBank to Pearl Bank.
Therefore, the rebrand is more than a name change; it is a renewed promise to serve our customers better. By welcoming Pearl Santa into our branches, we are putting a face to our appreciation while creating moments of human connection and lasting relationships with our customers,” she said.
The festive campaign marks Pearl Bank’s first major customer engagement under its new name, underscoring its focus on enhancing customer experience through intentional, relationship-driven interactions.
Following approval by the Bank of Uganda to operate as Pearl Bank, the institution says it will continue rolling out initiatives aligned to its core purpose of fostering prosperity for Ugandans.
This is anchored in two high-impact goals: driving sustainable financial inclusion and stimulating entrepreneurship and service, as the Bank positions itself for a new chapter of growth and deeper community connection.
