By Silvia Nyambura
Uganda’s telecom industry is set to witness more competition following the entry of Vodafone Group into the market. This is through a partner market arrangement with Afrimax Group a 4G LTE telecommunications operator in Sub-Sahara Africa. The partnership is a strategic framework agreement to cooperate and explore opportunities for Partner Market agreements in the region.
Under the non-equity framework agreement, Vodafone and Afrimax will explore potential Partner Market opportunities in a variety of territories in Sub-Sahara Africa. The two companies will offer voice and data products and services using the ‘Vodafone Uganda’ brand. Further, Vodafone’s multinational corporate customers will benefit from the addition of Uganda to their existing contracts for internationally managed services.
In a press release seen by the CEO Magazine, Vodafone Partner Markets Chief Executive Stefano Gastaut said, “Uganda is an attractive market and we are delighted to welcome Afrimax to our successful Partner Markets community, which already operates in more than fifty countries. We look forward to exploring the potential for further Partner Market agreements in Sub-Sahara Africa with Afrimax, under our framework cooperation agreement.