The much-anticipated 6th Edition of the Pearl of Africa Tourism Expo (POATE) 2021, closed last week amidst cautious hopes and optimism on recovery for an industry that employs nearly 700,000 Ugandans but has been in limbo since April 2020. Organised by the Uganda Tourism Board (UTB), the Uganda government’s tourism industry marketing agency and standards regulator, POATE is an annual Business-to-Business (B2B) and Business to Consumer (B2C) gathering that brings together Ugandan tourism players such as tour and travel agencies, hoteliers, airlines etc with mainly wholesale tourism companies (hosted buyers) from Uganda’s key markets from all over the world, for…
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