In startups, the “growth at all costs” mindset refers to a strategy where startups prioritize rapid growth and market domination above all else, often disregarding profitability, long-term sustainability, or ethical considerations. This approach typically involves aggressive tactics such as massive user acquisition, heavy spending on marketing and advertising, and focusing on scaling operations as quickly as possible. The hope is that, after a significant number of years and investment, the startup will slow down and focus on profitability leveraging its almost monopolistic market share. This is made possible by raising large chunks of external funding from investors. The roots of…
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