By Our Reporter
Uganda Breweries Limited (UBL) has partnered with Buganda Kingdom, through Majestic Brands- the investment arm of the kingdom, to brew a new beer brand- called Ngule.
Ngule- is a Luganda word that means ‘crown’ or ‘reward’. The beer has 6% alcohol content and is made from cassava and sorghum all of which are sourced locally from Uganda. Its recommended retail price is Ushs 1,500.
UBL and the Kingdom have a revenue sharing agreement that is beneficial to both entities.
Unveiling the product to the Kabaka and his subjects at the Enkuuka- Buganda’s annual, year-ender party held at Lubiri Mengo, the Katikiro of Buganda Charles Peter Mayiga hailed Ngule as a ‘wealth-creating’ innovation by the Kingdom.
“Ngule beer is an innovation which is a key agenda on Buganda’s 5-year strategic plan. Its creation will significantly contribute to the kingdom’s income and create jobs for people in Buganda and elsewhere- from distributors to sellers as well as farmers that will grow the beer’s ingredients- mainly cassava. This will have a significant impact on Buganda and the rest of the country,
