WPP Scangroup leadership change Archives

Patricia Ithau exits WPP-Scangroup after a turbulent three-year tenure marked by falling revenues, client defections, and rising competition. This feature unpacks her leadership journey, the dramatic Airtel Africa account loss, and what lies ahead under caretaker leaders Miriam Kaggwa and Vikas Mehta. — Changing of the Guard — (L–R) Outgoing CEO Patricia Ithau, Regional CEO Ogilvy Africa Vikas Mehta, and Interim COO Miriam Kaggwa. As Ithau exits, Mehta and Kaggwa step in as caretaker leaders, tasked with steering WPP-Scangroup through a delicate transition phase.

Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

When Patricia Ithau took over as CEO of WPP Scangroup in March 2022, she was hailed as a seasoned executive with a decorated past at East African Breweries, Unilever, and L’Oréal. Her

July 15, 2025

The Big Story

WPP Scangroup leadership change

Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

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