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March 23, 2026
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    Women Marketers

    Explore this in-depth interview with Wangechi Gitahi, Head of Marketing at Nile Breweries Uganda, as she unpacks her philosophy on marketing leadership in East Africa—covering brand purpose and strategy, human-centered marketing, consumer empathy, creative agency dynamics, and ROI-driven marketing. A leading voice among women in marketing leadership and FMCG marketing in Africa, Wangechi shares insights on P&L ownership, authentic storytelling, and building trust across diverse consumer segments, including beer brand marketing.

    UNPLUGGED: Meet Wangechi Gitahi, Nile Breweries’ New Head of Marketing

    Muhereza KyamuteteraThe Big StoryWomen In LeadershipJuly 18, 2025July 18, 2025

    Describing herself as a hands-on leader with a bias for action, Wangechi brings a rare blend of commercial acumen and cultural empathy to the table. She speaks the language of…

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    CEO East Africa
     
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      • 100 Leading & Admired CEOs
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