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    Wangechi Gitahi

    Nile Breweries Completes Overhaul of Sales and Marketing Leadership After a Major UGX 9 Billion Fraud Scandal

    Muhereza KyamuteteraCompany NewsThe Big StoryJanuary 5, 2026January 5, 2026

    Following a reputational and financially bruising fraud scandal — in which the brewer estimates to have lost about UGX 9 billion — and the subsequent exit of its Heads of…

    Explore this in-depth interview with Wangechi Gitahi, Head of Marketing at Nile Breweries Uganda, as she unpacks her philosophy on marketing leadership in East Africa—covering brand purpose and strategy, human-centered marketing, consumer empathy, creative agency dynamics, and ROI-driven marketing. A leading voice among women in marketing leadership and FMCG marketing in Africa, Wangechi shares insights on P&L ownership, authentic storytelling, and building trust across diverse consumer segments, including beer brand marketing.

    UNPLUGGED: Meet Wangechi Gitahi, Nile Breweries’ New Head of Marketing

    Muhereza KyamuteteraThe Big StoryWomen In LeadershipJuly 18, 2025July 18, 2025

    Describing herself as a hands-on leader with a bias for action, Wangechi brings a rare blend of commercial acumen and cultural empathy to the table. She speaks the language of…

    Unilever Uganda launches Improved OMO with unbeatable Stain Removal formula

    CEO ReporterCompany NewsNews & AnalysisAugust 10, 2022August 10, 2022

    Unilever Uganda this morning launched the new and improved OMO laundry detergent at their offices in Kampala.  The new OMO comes with an improved formulation and unbeatable stain removal including…

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    CEO East Africa
     
    Thought Leadership
    • Business & Markets
      • The Big Story
      • Company News
      • Banking & Financial Services
      • News & Analysis
      • Technology & Innovation
      • Energy, Oil & Gas
      • East Africa
      • Investigations & Special Reports
      • Economy & Policy
      • Markets & Money
      • Global News
      • Hospitality & Tourism
      • Real Estate & Construction
      • Legal & Justice
      • Manufacturing & Industry
      • Media & Communication
      • News In Pictures
      • Politics & Goverment
      • Regulation & Compliance
      • Sponsored Content
      • Agriculture & Agro-industry
    • Leadership & Governance
      • CEO Perspectives
      • Executive Profiles
      • Women In Leadership
      • Entrepreneurship
      • Transitions & Succession
      • C-Suite Leadership
      • Boards & Governance
      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
      • 100 Women in Finance
      • 50 Leading CFOs
      • 50 Leading CHROs
      • CEO Of The Week
      • The CIO/CTO Power List
      • The Uganda 300 Index
      • Top 50 CMOs
      • Top Law Firms
      • Uganda’s 100 Oil & Gas Leaders 2024
      • Product of the Week
    • Lifestyle
      • The Executive Traveler
      • Destinations & Hotels
      • Automobiles & Mobility
      • Property & Living
      • Fashion, Design & Style
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      • Wellness, Health & Longevity
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