UTB National Destination Marketing Strategy Archives

A photo collage featuring key tourism leaders in Uganda, including Tourism Minister Tom Butime Ateenyi, Tourism Ministry Permanent Secretary Doreen Katusiime, Uganda Tourism Association Chairperson Yogi Biriggwa, Uganda Wildlife Authority Executive Director James Musinguzi, and Uganda Tourism Board CEO Julianna Kagwa. Although Uganda’s tourism industry has recovered beyond post-Covid-19 performance levels, sector growth remains insufficient to meet the country’s ambitious 2030 tourism targets.

Uganda’s 2025 Tourism Report Shows Strong Growth – But Falls Short of the Pace Needed to Hit $4b by 2028/29 and $5b by 2030

Annah Nafula Uganda’s tourism sector has entered 2026 with renewed momentum, delivering what the Ministry of Tourism describes as a “strong growth trajectory.” According to the Tourism Statistical Abstract 2025, international tourist

May 8, 2026

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