Uganda PR industry Archives – CEO East Africa

Sarah Kagingo Honoured With Lifetime Achievement Award at 9th PRAU Excellence Awards

Brian EmorutWomen In LeadershipDecember 11, 2025December 11, 2025

Renowned strategic and corporate communication professional Sarah Kagingo was Thursday night, 4 December 2025, honoured with the prestigious Lifetime Achievement Award at the 9th Public Relations Association of Uganda (PRAU) Excellence Awards, held at Protea Hotel Kampala. The accolade celebrates her decades-long contribution to advancing excellence in public relations, strategic communication, and reputation management in Uganda. The ceremony, held under the theme “Recognising Innovation and Impact in Public Relations,” brought together PR industry leaders, corporate executives, policymakers, and development partners. A respected communication strategist, the founder and chief executive officer of Softpower Communications, Kagingo served as the PRAU president from…

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Profit, Passion, and Promise in Uganda’s PR & Marketing Communications Industry

Brian EmorutBusiness & Markets Thought LeadershipOctober 31, 2025November 3, 2025

Uganda’s PR and marketing communications industry has grown into a vibrant, opportunity-rich sector, attracting creative thinkers, digital natives, and ambitious entrepreneurs alike. From public relations consultancies and media agencies to content creators and experiential marketing firms, this industry has become a fertile ground for modern entrepreneurship. But behind the polished campaigns and trendy social media posts lies a reality that many agency owners and freelancers quietly navigate—challenges around financing, client behavior, and business sustainability. The industry operates within a mixed media landscape. Traditional platforms like radio and television remain influential, especially outside Kampala, where radio continues to be the most…

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Media Age PR‘s John Chihi: The Quiet Architect of Uganda’s Modern PR Agencies Industry

Muhereza KyamuteteraCEO Perspectives Executive Profiles The Big StorySeptember 4, 2025September 10, 2025

From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood support function to a vital pillar of brand strategy. He speaks with candour about launching one of Uganda’s first standalone PR agencies, building trust in a sceptical market, nurturing young talent, navigating government communications, and staying resilient amid rapid technological shifts. Under his leadership, Media Age PR has grown into one of Uganda’s most respected communications firms, recently earning top honours at the PRAU Excellence Awards 2023—including PR…

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