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April 13, 2026
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    Uganda destination branding

    Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

    Brian EmorutHospitality & TourismNews & AnalysisFebruary 24, 2026February 24, 2026

    When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new…

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