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    Uganda Advertising Association

    Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

    AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

    Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

    If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

    A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

    The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

    Jeff WintersThe Big StoryDecember 15, 2025December 15, 2025

    The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next….

    Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

    Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

    Jeff WintersThe Big StoryDecember 12, 2025December 12, 2025

    If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what…

    A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

    MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

    Jeff WintersThe Big StoryDecember 10, 2025December 10, 2025

    If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly…

    UAA Announces Silverback Creative Week Poised To Elevate The Marketing and Communications Industry

    Paul MurungiCompany NewsMedia & CommunicationOctober 30, 2025October 30, 2025

    The Uganda Advertising Association (UAA), in partnership with The Loeries, has today unveiled the Silverback Creative Week, a six day transformative schedule of learning and events that are set to…

    Rommel Jasi, Managing Director of Saladin Media and Chair of the Uganda Advertising Association, engaging in industry, community, and leadership activities that reflect his commitment to ethical advertising, creative excellence, collaboration, and purposeful leadership in Uganda’s fast-changing marketing and media landscape.

    Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

    Muhereza KyamuteteraCEO PerspectivesExecutive ProfilesThe Big StorySeptember 5, 2025September 10, 2025

    Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of…

    Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work

    Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

    Muhereza KyamuteteraCEO PerspectivesThe Big StorySeptember 1, 2025September 10, 2025

    As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like…

    Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards

    Paul MurungiCompany NewsAugust 14, 2024August 14, 2024

    Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards  Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd…

    Advertisers’ Young Silverback Digital Category Gets UGX5 Million Boost from KCB Bank Uganda

    CEO ReporterNews & AnalysisNovember 17, 2022November 17, 2022

    Uganda Advertising Association’s (UAA) –Young Silverback Competition, the Digital category has received UGX 5 million boost from KCB Bank Uganda for the initial Young Silverback competition. The Young Silverback Competition…

    Uganda Advertising Association is the official Cannes Lions Festival representative

    CEO ReporterCompany NewsNews & AnalysisAugust 26, 2021August 26, 2021

    Uganda Advertising Association, an umbrella organization uniting Creative Communication, Advertising and Media Agencies in the country, has officially been appointed as the official Cannes Lions Festival representation in Uganda by…

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