Uganda Advertising Archives – CEO East Africa

An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

Muhereza KyamuteteraExecutive Profiles The Big StoryOctober 19, 2025November 21, 2025

Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular…

Numbers do not lie: NTV thinly holds on to market leadership, against an aggressively resurgent NBSTV

Muhereza KyamuteteraMedia & Communication Technology & Innovation The Big StoryFebruary 23, 2020February 27, 2020

NTV Uganda, in the year ended December 2018 bagged UGX18.9 billion in gross revenue and made a net profit of UGX600 million, according to figures, this reporter has had exclusive access to. NTV’s archrival, NBS Television, according to our investigation, on the other hand, for the year ended June 2019, made gross earnings of UGX15.5 billion, but unlike NTV, registered a UGX100 million loss. Ordinarily the media honchos at NTV should be happy that they have their act together and they are giving their arch-rival a bloody nose where it hurts- share of wallet. But if you consider the fact…

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TBWA’s Peter Magona to today’s Ad(wo)men: Innovate and disrupt or the digital adkids will eat our bread

Muhereza KyamuteteraMedia & Communication The Big Story Thought LeadershipFebruary 20, 2020February 20, 2020

Big data, agility and a standard dose of disruption- is what every advertising agency of the future needs to survive the digital tsunami.

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