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March 13, 2026
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    Uganda Advertising

    Daniel Ligyalingi, Maad Advertising Uganda, Uganda advertising industry, financial discipline in advertising agencies, building sustainable ad agencies, media investment management Uganda, Mike Daugherty MCL McCann Uganda, Adris Kamuli Maad Advertising, QG Saatchi & Saatchi Uganda, Warid Telecom advertising campaigns, ethics and integrity in media buying, agency leadership and culture Uganda, Maad Advertising success story, managing agency finances for growth, Uganda creative industry business lessons, CEO East Africa Magazine, East Africa Business News, Uganda Business News, Mad(Wo)Men of Uganda, East Africa creative industry

    An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

    Muhereza KyamuteteraExecutive ProfilesThe Big StoryOctober 19, 2025November 21, 2025

    Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular…

    Numbers do not lie: NTV thinly holds on to market leadership, against an aggressively resurgent NBSTV

    Muhereza KyamuteteraMedia & CommunicationTechnology & InnovationThe Big StoryFebruary 23, 2020February 27, 2020

    NTV Uganda, in the year ended December 2018 bagged UGX18.9 billion in gross revenue and made a net profit of UGX600 million, according to figures, this reporter has had exclusive…

    TBWA’s Peter Magona to today’s Ad(wo)men: Innovate and disrupt or the digital adkids will eat our bread

    Muhereza KyamuteteraMedia & CommunicationThe Big StoryThought LeadershipFebruary 20, 2020February 20, 2020

    Big data, agility and a standard dose of disruption- is what every advertising agency of the future needs to survive the digital tsunami.

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