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    TROI

    Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

    AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

    Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

    If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

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    CEO East Africa
     
    Thought Leadership
    • Business & Markets
      • The Big Story
      • Company News
      • Banking & Financial Services
      • News & Analysis
      • Technology & Innovation
      • Energy, Oil & Gas
      • East Africa
      • Investigations & Special Reports
      • Economy & Policy
      • Markets & Money
      • Global News
      • Hospitality & Tourism
      • Real Estate & Construction
      • Legal & Justice
      • Manufacturing & Industry
      • Media & Communication
      • News In Pictures
      • Politics & Goverment
      • Regulation & Compliance
      • Sponsored Content
      • Agriculture & Agro-industry
    • Leadership & Governance
      • CEO Perspectives
      • Executive Profiles
      • Women In Leadership
      • Entrepreneurship
      • Transitions & Succession
      • C-Suite Leadership
      • Boards & Governance
      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
      • 100 Women in Finance
      • 50 Leading CFOs
      • 50 Leading CHROs
      • CEO Of The Week
      • The CIO/CTO Power List
      • The Uganda 300 Index
      • Top 50 CMOs
      • Top Law Firms
      • Uganda’s 100 Oil & Gas Leaders 2024
      • Product of the Week
    • Lifestyle
      • The Executive Traveler
      • Destinations & Hotels
      • Automobiles & Mobility
      • Property & Living
      • Fashion, Design & Style
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