Tourism marketing Archives

A Photo collage featuring Juliana Kagwa, CEO for UTB, Francis Nyende, Marketing Manager at UTB, and Lilly Ajarova, former CEO at Uganda Tourism Board. Explore Uganda – The Pearl of Africa brand promise was launched in 2022. Four years down the road, it struggles to carve a niche in the market.

Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new chapter for

February 24, 2026

Hospitality & Tourism·News & Analysis

Trevor Ariho appointed to Chair Internal Planning Committee for 6th Presidential CEO Retreat

Trevor Ariho, Chief Executive Officer of the League of East African Directors (LEAD), has been appointed to chair the Internal Planning Committee for the 6th Bi-Annual Presidential CEO Retreat. Ariho will steer

August 19, 2025

The Big Story