On the sidelines of the just-ended Annual Bankers Conference, CEO East Africa Magazine’s Paul Murungi caught up with Godfrey Sebaana, CEO of Diamond Trust Bank Uganda, for a quick dipstick on the bank’s performance and the state of the industry. In this brief but insightful exchange, Sebaana reflects on DTB’s growing balance sheet, healthy capital ratios, and strategic alignment with government-led growth sectors. He also shares the bank’s ambitions in the USD 1.4 billion remittance market, the opportunities of a well-capitalised industry now able to finance large-scale contracts locally, and the one thing about DTB that keeps him awake at…
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Covid-19 pushed the tourism sector on the edge – almost to near collapse – non had ever imagined. It was a global disaster, but one that hurt Uganda’s tourism value chain, perhaps much more than elsewhere. Stretched months of airspace closure and restrictions on movement left the industry on its knees – from which it has taken almost five years to show real signs of recovery. Not forgetting that the industry had for years struggled to shake off various pressures, resulting from terrorism and political-related threats. Post-Covid-19 – around 2021 – tourism arrivals stood at about 450,000, which was…
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“Embogo” might sound familiar to many Ugandans—it means buffalo, a nod to one of the most iconic animals that roam this region. But there’s a deeper story behind Embogo Lodge,…
Entebbe International Airport serves as the gateway to the enchanting Pearl of Africa—Uganda. It welcomes a diverse array of travellers from around the globe, each eager to explore the rich…
After six transformative years at the helm of the Uganda Tourism Board (UTB), Lilly Ajarova has penned a heartfelt farewell message, reflecting on her remarkable journey since taking office on…
With over 18,783 species of flora and fauna, Uganda is home to more than 10% of the world’s bird species and boasts 712 protected areas covering over 39,000 km², the country is facing a silent crossroads. The variety of species and ecosystems, along with its impressive genetic diversity, offer significant economic opportunities while also providing valuable conservation benefits. The diverse ecosystems, along with the abundance of large mammals and birds, make the country a premier destination for tourism. As a result, the influx of tourists continues to grow, highlighting the potential for sustainable development and nature-based economic initiatives. Yet, despite…
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The Uganda Tourism Board (UTB) working with Emirates Airlines and the Uganda Embassy in Abu Dhabi, has kicked off a Familiarization (FAM) trip aimed at enhancing the visibility of Uganda as a premier travel destination. This initiative, which began on 21st January 2025, brings together a delegation of eleven influential travel trade partners to explore Uganda’s world-class tourism offerings. This FAM trip is a direct result of a Memorandum of Understanding (MoU) signed between the Uganda Tourism Board and Emirates Airlines, which seeks to promote Uganda’s rich cultural, natural, and wildlife assets. One of the trip’s primary objectives is to…
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This festive season, I had time to reflect deeply on how insanely gifted Uganda, the Pearl of Africa, is by nature and how we, as a country, have failed to maximise this potential year after year. Year in and year out, we, as a country, have failed to allocate resources to where they can bear the most return on investment. We continue to ignore optimally investing in both refining the thousands of pearls that make up this Pearl of Africa and aggressively taking them to the marketplace to unlock the billions of dollars that lie in waiting. My reflections were…
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