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EABL’s East African footprint: A portfolio spanning Tusker and Guinness in Kenya, Nile and Bell in Uganda, and Serengeti and Konyagi in Tanzania, now offering Asahi immediate scale in a high-growth region, deep route-to-market access, and a platform to expand premium and global brands across East Africa.
EABL’s East African footprint: A portfolio spanning Tusker and Guinness in Kenya, Nile and Bell in Uganda, and Serengeti and Konyagi in Tanzania, now offering Asahi immediate scale in a high-growth region, deep route-to-market access, and a platform to expand premium and global brands across East Africa.

Everything You Need to Know About Diageo’s Sale of its 65% Stake in EABL to Japan’s Asahi Group

East African Breweries Limited (EABL), one of East Africa’s most influential consumer goods companies, is entering a new era. This comes after its majority shareholder, Diageo, agreed to sell its entire 65%
December 18, 2025

 

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