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MTN Uganda has just launched a thematic campaign codenamed “Together we unstoppable”. In the main TV ad headlining the campaign, a young man makes a striking entrance into the bustling trading centre, radiating confidence with his well-defined, muscular arms and sleek, dark-coloured sweater vest. His infectious energy is palpable as he launches straight into his sales pitch for his plastic jerrycans, captivating his audience with his catchy tune ” Jeeerry jerry jerrycan!”. A quick glance at the onlookers reveals that he could connect better with them by switching to the local vernacular. Indeed he appeals to them in a mix…
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This week, MTN Uganda, the largest telco, announced they are rolling out its Chief Community Officer initiative, a network of nationwide community leaders who will work together with MTN to build stronger connections between MTN and the communities it serves. By doing so, MTN hopes to create a better future for its customers, the communities and Uganda, that we all call home. In the same vein, the telco seeks to identify, recognise and celebrate business leaders and hustlers, doing their best to change their lives and those of the people around them. Somdev Sen, the MTN Uganda Chief Marketing Officer,…
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MTN Uganda is taking its community engagement initiatives to the next level with the appointment of Chief Community Officers (CCOs). CCOs, according to MTN, “are dynamic and passionate individuals who will be at the forefront of MTN’s efforts to better understand the needs and aspirations of various communities throughout Uganda”. With a deep commitment to serving their fellow citizens, the CCOs will be instrumental in building stronger connections between MTN and the communities it serves. Through their tireless efforts, they will gain invaluable insights into the challenges facing Ugandans, as well as the opportunities for growth and development that exist…
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