The Pearl of Africa Brand

Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media event held at the Sheraton Jumeriah Beach Resort in Dubai. The launch was conducted in the presence of the honorable Tom Butime, Uganda’s Cabinet Minister for Tourism, and resulted in the United Arab Emirates (UAE) becoming the first international market to experience the launch of Uganda’s new and improved brand. The extravagant open air evening event saw an impressive turnout with more than 90 key industry stakeholders, professionals, media and travel…