The Partnership Africa Archives

EXCLUSIVE: The Partnership Africa Appoints Sidney Nganda to Lead Uganda Operations, Partners with Zeus and Simply Black to Manage Airtel Uganda Account

Muhereza KyamuteteraThe Big StoryAugust 8, 2025August 8, 2025

In a notable development within Uganda’s advertising industry, The Partnership Africa has entered into a strategic collaboration with Zeus The Agency and Simply Black Media to oversee the Airtel Uganda…

Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

Muhereza KyamuteteraThe Big StoryJuly 15, 2025July 15, 2025

When Patricia Ithau took over as CEO of WPP Scangroup in March 2022, she was hailed as a seasoned executive with a decorated past at East African Breweries, Unilever, and…