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If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a new generation, this part is about something stranger. What happens when the machine learns to think? Not “think” like a creative director pacing in Kololo at 2 am, or a media buyer staring at a GRP spreadsheet. Think in code. In predictions. In prompts. When the tools you once used to execute your ideas start quietly suggesting ideas of their own. For nearly four decades, Uganda’s advertising engine…
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If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly when their children said, “I want to be a copywriter.” Makerere would have a Faculty of Integrated Communications and Creative Strategy. There’d be a predictable path: degree, internship, junior role, promotion. Instead, the people who built this industry came in through side doors. One thought “copywriting” was about copyright law. Another was meant to be a pharmacist. One was headed for law before veering into fine art. Another walked into…
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Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end up in this industry? Was advertising always part of the plan, or did you stumble into it by chance—like many of us often do? I literally stumbled into advertising. Let me just backtrack a bit. I was studying pharmacy at university, and one thing I knew—just after a semester in—was that I’d struggle to find motivation or stimulation to be a full-time pharmacist. Pharmacy felt very prescriptive and…
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Corporate reputation is an aggregate of public perceptions about an organisation’s social, political, ethical and business behaviour and how people engage with that organisation based on these perceptions. Ultimately, this…
TBWA\Uganda, The Disruption Company® has won, 7 out of the 13 open-for-contest award categories in the just-ended inaugural Silverback Awards. The Uganda Creative and Media Awards (Silverback Awards) are an initiative by the Uganda Advertising Association- the umbrella body of advertising and marketing agencies in Uganda. The awards gala was held at Kampala Serena Hotel on the 11th of November 2022, under the theme “The Future of Advertising and Marketing.” The seven awards won by TBWA\Uganda are: Agency of the Year, Brand of the Year, Campaign of the Year, Best TV Ad of the Year, Best Creative Director, Best…
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