Strategic Communications Archives

Why 2026 Will Redefine Reputation in East Africa.

CEO East Africa MagazineBusiness & Markets Thought LeadershipJanuary 2, 2026January 2, 2026

By Denise Kayiraba Across East Africa, institutions are operating in an environment that appears familiar on the surface but has fundamentally shifted underneath. Markets are expanding, regulatory frameworks are tightening,…

brainchild Burson Unveils New Identity, Marks 10 Years in East Africa’s Communications Industry

Muhereza KyamuteteraCompany News East Africa News & Analysis Sponsored ContentApril 7, 2025April 7, 2025

brainchild BCW, a Uganda-based reputation management, digital, and experiential agency, has announced a brand refresh, unveiling a new identity as brainchild Burson. The announcement was made at the agency’s offices…

1-on-1 with Tina Wamala, President, Public Relations Association of Uganda

Muhereza KyamuteteraThe Big Story Women In LeadershipApril 13, 2023April 13, 2023

What inspired you to become the new President of the Public Relations Association, and what do you hope to achieve during your tenure? I have been a committed member of…