Silverback Awards

The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

Jeff WintersThe Big StoryDecember 15, 2025December 15, 2025

The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next….

UAA Announces Silverback Creative Week Poised To Elevate The Marketing and Communications Industry

Paul MurungiAdvertising & CommunicationCompany NewsOctober 30, 2025October 30, 2025

The Uganda Advertising Association (UAA), in partnership with The Loeries, has today unveiled the Silverback Creative Week, a six day transformative schedule of learning and events that are set to…

Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

Muhereza KyamuteteraProfilesQ + AsThe Big StorySeptember 5, 2025September 10, 2025

Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of…

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards

Paul MurungiCompany NewsAugust 14, 2024August 14, 2024

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards  Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd…

CEO OF THE WEEK: Andrew Kilonzo, Uganda Breweries Limited

Muhereza KyamuteteraCEO Of The WeekCEOsCompany NewsThe Big StoryJanuary 28, 2024January 28, 2024

East Africa Breweries Limited last week released its results for the first six months of its FY2024, showing that it registered an impressive 16% growth in net sales revenue from…

TECH UP OR DIE: Advertisers and marketers urged to embrace technology or face extinction

CEO ReporterNews & AnalysisThe Big StoryNovember 25, 2023November 25, 2023

The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.”…

The Return of the Silverback Awards: Recognising Excellence in the Ugandan Marketing, PR and Advertising Industries

The CEO Magazine TeamCompany NewsIndustry & AnalysisNews & AnalysisSeptember 29, 2023September 29, 2023

Uganda, a country known for its breathtaking landscapes, diverse wildlife, and vibrant culture, is also a place where creativity and innovation are thriving. The marketing, public relations (PR), and advertising…