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The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next. Not the men who stumbled into advertising from pharmacies, cricket grounds, and cyber cafés. Not the founders who mortgaged their futures on six-month UMA leases and second-hand laptops. They are still here, still at the wheel, but there is a new crowd climbing aboard. They were born after the first MTN billboard went up. They grew up with Facebook, not 30-second TV spots. They have never known a world where…
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The Uganda Advertising Association (UAA), in partnership with The Loeries, has today unveiled the Silverback Creative Week, a six day transformative schedule of learning and events that are set to…
Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of resilience, reinvention, and responsibility—exactly the kind of leadership the industry needs now. This is Rommel Jasi, the Ugandan adman who believes legacy is not in campaigns alone—but in the systems, people, and values you leave behind. To begin, let’s talk about your journey. How did you find your way into the industry? Was it a deliberate career choice, or did you land in it by chance? Take us back to…
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Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd edition of the Silverback Awards 2024 to be held on Saturday, 23rd November 2024 under the theme, ‘Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age.’ The theme underscores the critical role of ethical advertising and marketing practices to not only drive profitability, but also have a positive impact on society and the environment. As the digital landscape continues to evolve, this theme invites participants to explore…
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East Africa Breweries Limited last week released its results for the first six months of its FY2024, showing that it registered an impressive 16% growth in net sales revenue from KShs57.3 billion to KShs66.5 billion. FY2024 runs from July 2023 to June 2024. 63% of this revenue (KShs41.9 billion) came from Kenya; 22% from Uganda (KShs14.63 billion) and 15% (KShs9.98 billion) from Tanzania. More importantly for Uganda Breweries Limited, the EABL subsidiary in Uganda, the results show that of all EABL country operations, Uganda registered the strongest net sales revenue growth in the 6 months to December 2023. Uganda’s net…
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The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.” The symposium, that took place today at the Serena Hotel had key experts address the pivotal role of technology in shaping our world. In an era of rapid technological advancements, the theme “Tech Up or Die” serves as a call to action, emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete. Speaking at the symposium, Rebecca Mukite…
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Uganda, a country known for its breathtaking landscapes, diverse wildlife, and vibrant culture, is also a place where creativity and innovation are thriving. The marketing, public relations (PR), and advertising industries in Uganda have been on a remarkable journey, and now, they have a unique chance to shine brighter than ever with the return of the Silverback Awards. The Silverback Awards: A Glorious Comeback The Silverback Awards, a prestigious event that honours excellence in marketing, PR, and advertising, are making a glorious comeback after last year’s inauguration. This resurrection couldn’t have come at a better time, as Uganda’s business landscape…
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