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March 18, 2026
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    Seanice Kacungira

    Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

    AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

    Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

    If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

    Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

    Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

    Jeff WintersThe Big StoryDecember 12, 2025December 12, 2025

    If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what…

    Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

    An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

    Jeff WintersThe Big StoryDecember 11, 2025December 11, 2025

    If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened…

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