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If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a new generation, this part is about something stranger. What happens when the machine learns to think? Not “think” like a creative director pacing in Kololo at 2 am, or a media buyer staring at a GRP spreadsheet. Think in code. In predictions. In prompts. When the tools you once used to execute your ideas start quietly suggesting ideas of their own. For nearly four decades, Uganda’s advertising engine…
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If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what the machine does to the people inside it. Not the awards. Not the case studies. The bodies. The marriages. The minds. On a pitch night in Kampala, somewhere between midnight and 3 am, the city goes quiet, but the minds behind the advertising agencies get louder. A designer is on revision 17 of a key visual. A copywriter is arguing with themselves over whether “unlock” or “unleash” feels more premium….
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If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they got in, and what it feels like to keep the machine running now that the fuel is running out. There was a time when this business felt almost decadent. Retainers were thick. Media commissions flowed. A small set of agencies handled a small set of giant brands, and the money felt endless. Today, many of those same people sit behind the same desks, staring at three-page scopes and…
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