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If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a new generation, this part is about something stranger. What happens when the machine learns to think? Not “think” like a creative director pacing in Kololo at 2 am, or a media buyer staring at a GRP spreadsheet. Think in code. In predictions. In prompts. When the tools you once used to execute your ideas start quietly suggesting ideas of their own. For nearly four decades, Uganda’s advertising engine…
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The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next. Not the men who stumbled into advertising from pharmacies, cricket grounds, and cyber cafés. Not the founders who mortgaged their futures on six-month UMA leases and second-hand laptops. They are still here, still at the wheel, but there is a new crowd climbing aboard. They were born after the first MTN billboard went up. They grew up with Facebook, not 30-second TV spots. They have never known a world where…
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If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what the machine does to the people inside it. Not the awards. Not the case studies. The bodies. The marriages. The minds. On a pitch night in Kampala, somewhere between midnight and 3 am, the city goes quiet, but the minds behind the advertising agencies get louder. A designer is on revision 17 of a key visual. A copywriter is arguing with themselves over whether “unlock” or “unleash” feels more premium….
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If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly when their children said, “I want to be a copywriter.” Makerere would have a Faculty of Integrated Communications and Creative Strategy. There’d be a predictable path: degree, internship, junior role, promotion. Instead, the people who built this industry came in through side doors. One thought “copywriting” was about copyright law. Another was meant to be a pharmacist. One was headed for law before veering into fine art. Another walked into…
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