Real Magic platform

The Coca-Cola system in Uganda has unveiled the Real magic brand philosophy and platform that invites everyone to celebrate the real magic of humanity. The Real Magic platform includes a new design identity for the Coke Trademark which includes Coca-Cola and Coca-Cola Zero Sugar anchored by a fresh expression of the Coca-Cola logo. The Hug logo is inspired by its representation on Coca-Cola’s iconic packaging and lifts the curved Coca-Cola trademark on bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola’s communications. According to Bryan Sun, Franchise Director Uganda, Ethiopia…