Login
Subscribe
TodayThursday, May 07, 2026

QG Saatchi & Saatchi

A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.
A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next. Not the
December 15, 2025
Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.
Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what the machine
December 12, 2025
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they
December 11, 2025

 

Ad3

Ad1

Ad2

error: Content is protected !!
×