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Renowned strategic and corporate communication professional Sarah Kagingo was Thursday night, 4 December 2025, honoured with the prestigious Lifetime Achievement Award at the 9th Public Relations Association of Uganda (PRAU) Excellence Awards, held at Protea Hotel Kampala. The accolade celebrates her decades-long contribution to advancing excellence in public relations, strategic communication, and reputation management in Uganda. The ceremony, held under the theme “Recognising Innovation and Impact in Public Relations,” brought together PR industry leaders, corporate executives, policymakers, and development partners. A respected communication strategist, the founder and chief executive officer of Softpower Communications, Kagingo served as the PRAU president from…
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In every industry, recognition plays a vital role in inspiring excellence, fueling innovation, and setting benchmarks for success. For the field of Public Relations (PR) and Communication, a profession built on influence, trust, and creativity, awards are not just a form of celebration; they are a strategic pillar for growth, credibility, and professional development. The Power of Recognition in PR and Communication Public Relations is an industry often working behind the scenes, shaping narratives, building brands, managing crises, and cultivating trust between organizations and their audiences. Yet, much of this impact can go unnoticed without platforms that acknowledge and celebrate…
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Uganda’s PR and marketing communications industry has grown into a vibrant, opportunity-rich sector, attracting creative thinkers, digital natives, and ambitious entrepreneurs alike. From public relations consultancies and media agencies to content creators and experiential marketing firms, this industry has become a fertile ground for modern entrepreneurship. But behind the polished campaigns and trendy social media posts lies a reality that many agency owners and freelancers quietly navigate—challenges around financing, client behavior, and business sustainability. The industry operates within a mixed media landscape. Traditional platforms like radio and television remain influential, especially outside Kampala, where radio continues to be the most…
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From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood support function to a vital pillar of brand strategy. He speaks with candour about launching one of Uganda’s first standalone PR agencies, building trust in a sceptical market, nurturing young talent, navigating government communications, and staying resilient amid rapid technological shifts. Under his leadership, Media Age PR has grown into one of Uganda’s most respected communications firms, recently earning top honours at the PRAU Excellence Awards 2023—including PR…
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Uganda Baati (Safal Group) has appointed Jackie Tahakanizibwa as Head of External & Corporate Affairs, tapping a seasoned public policy, stakeholder engagement, and strategic communications leader to steer its public affairs agenda. She will also steer brand partnerships and corporate communications strategy as the company consolidates its leadership in Uganda’s steel and roofing market. Tahakanizibwa joins Uganda Baati with more than a decade of experience across highly regulated sectors, where she has helped shape industry advocacy and build meaningful relationships with government, regulators, and communities. Her work has included driving efforts that contributed to a more favourable tax and regulatory…
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