gaziantep escort,escort bayan,beylikdüzü escort,
alanya escort,gaziantep escort
If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a new generation, this part is about something stranger. What happens when the machine learns to think? Not “think” like a creative director pacing in Kololo at 2 am, or a media buyer staring at a GRP spreadsheet. Think in code. In predictions. In prompts. When the tools you once used to execute your ideas start quietly suggesting ideas of their own. For nearly four decades, Uganda’s advertising engine…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they got in, and what it feels like to keep the machine running now that the fuel is running out. There was a time when this business felt almost decadent. Retainers were thick. Media commissions flowed. A small set of agencies handled a small set of giant brands, and the money felt endless. Today, many of those same people sit behind the same desks, staring at three-page scopes and…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly when their children said, “I want to be a copywriter.” Makerere would have a Faculty of Integrated Communications and Creative Strategy. There’d be a predictable path: degree, internship, junior role, promotion. Instead, the people who built this industry came in through side doors. One thought “copywriting” was about copyright law. Another was meant to be a pharmacist. One was headed for law before veering into fine art. Another walked into…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end up in this industry? Was advertising always part of the plan, or did you stumble into it by chance—like many of us often do? I literally stumbled into advertising. Let me just backtrack a bit. I was studying pharmacy at university, and one thing I knew—just after a semester in—was that I’d struggle to find motivation or stimulation to be a full-time pharmacist. Pharmacy felt very prescriptive and…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
TBWA\Uganda, The Disruption Company® has won, 7 out of the 13 open-for-contest award categories in the just-ended inaugural Silverback Awards. The Uganda Creative and Media Awards (Silverback Awards) are an initiative by the Uganda Advertising Association- the umbrella body of advertising and marketing agencies in Uganda. The awards gala was held at Kampala Serena Hotel on the 11th of November 2022, under the theme “The Future of Advertising and Marketing.” The seven awards won by TBWA\Uganda are: Agency of the Year, Brand of the Year, Campaign of the Year, Best TV Ad of the Year, Best Creative Director, Best…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
South African-based communications giant, MTN Group on November 23rd, 2020 named Omnicom Group as its lead advertising agency partner across its 21-country footprint in Africa and the Middle East. The deal means that TBWA Uganda, which is the lead agency partner for Uganda, will continue handling one of the most lucrative communications accounts, said to be in hundreds of millions in monthly retainer revenue. TBWA Uganda, which is part of the Omnicom Group, started working on the MTN account on 1st July 2017, inheriting the account from South Africa headquartered Metropolitan Republic. In a media statement sent to this website,…
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
Big data, agility and a standard dose of disruption- is what every advertising agency of the future needs to survive the digital tsunami.
This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!
beylikdüzü escort
beylikdüzü escort
