Peter Magona Archives

Q&A𑗅Peter Magona: The Pharmacist-Turned-Strategist Dispensing Kick-ass Campaigns

Muhereza KyamuteteraProfiles Q + As The Big StorySeptember 6, 2025September 10, 2025

Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did…

TBWA\Uganda ‘disrupts’ inaugural The Silverback Awards: chest-thumps away with 7 advertising awards out of the 13 open-for-competition categories

Muhereza KyamuteteraAdvertising & Communication Industry & Analysis News & Analysis The Big StoryNovember 17, 2022November 28, 2022

TBWA\Uganda, The Disruption Company® has won, 7 out of the 13 open-for-contest award categories in the just-ended inaugural Silverback Awards. The Uganda Creative and Media Awards (Silverback Awards) are an…

TBWA Uganda to continue as lead agency for MTN Uganda as MTN Group awards Omnicom another 3-year contract

Muhereza KyamuteteraThe Big StoryDecember 2, 2020December 2, 2020

South African-based communications giant, MTN Group on November 23rd, 2020 named Omnicom Group as its lead advertising agency partner across its 21-country footprint in Africa and the Middle East. The…

TBWA’s Peter Magona to today’s Ad(wo)men: Innovate and disrupt or the digital adkids will eat our bread

Muhereza KyamuteteraAdvertising & Communication The Big Story Thought LeadershipFebruary 20, 2020February 20, 2020

Big data, agility and a standard dose of disruption- is what every advertising agency of the future needs to survive the digital tsunami.

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