Pearl Magic Prime Archives – CEO East Africa

Colin Asiimwe Returns as Head of Marketing at MultiChoice Uganda

Muhereza KyamuteteraCompany News The Big StoryMarch 21, 2025March 21, 2025

Colin Asiimwe is back at MultiChoice Uganda as the Head of Marketing, overseeing the DStv, GOtv, Showmax, and Pearl Magic brands. Asiimwe previously worked with MultiChoice before leaving the business….

MultiChoice Revamps Learning Time on Pearl Magic to Support Education during Lockdown

CEO ReporterCompany NewsJune 24, 2021June 24, 2021

With over15 million Ugandan learners stuck home due to the closure of schools as a result of the second wave of Coronavirus, MultiChoice Uganda, has through Pearl Magic and Pearl Magic Prime, its local content channels revamped Learning Time, a slot dedicated to educating Ugandan students while in lockdown. The lessons on Learning Time will run from 9:00 am to 11:00 am every weekday and will cover all the major subjects of the Ugandan syllabus. They will also run from 10 am to 12:00 noon on weekends with the same objective. On 6th June, 2021, government re-announced closure of all…

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Pearl Magic Prime Launches on DStv Channel 148

CEO ReporterCompany NewsFebruary 8, 2021February 8, 2021

MultiChoice Uganda has announced that Pearl Magic is expanding and will be adding a new channel: Pearl Magic Prime to its stable. The channel goes live from today Monday, 8 February 2021. In anticipation of the amplified offer, Channel Director Timothy Okwaro says, “Our mandate as a channel is to provide our viewers with thought-provoking and entertaining content which captures Ugandan cultural nuances, we cannot wait for audiences to experience this new addition to our stable.We will continue to work with the established and upcoming local producers to deliver on world-class content whilst fulfilling our commitment in developing the entertainment…

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