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The last 24 months have been some of the most volatile and unpredictable for several African markets. From steep currency fluctuations, persistent inflationary pressures and oscillations in consumer expenditure. There have been multiple unprecedented waves of change that have set in course a series of adjustments in consumer, talent, and financial markets. The World Bank indicates that 5 of the top 10 African countries shrank in economic output last year compared to the previous period. Nigeria: 23% from $472bn to $362bn. South Africa: 2 years in a row, -4% in 2022 vs 2021. And in 2023, it shrank -7% more…
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At its Annual General Meeting held on 12th March 2022 at Kampala Serena Hotel, the Uganda Marketers Society elected a new secretariat, following a competitive campaign period. The new leadership will steer the society to achieve its vision 2022-2024 “to become the leading body for marketing practitioners and professionals inspired towards the development, promotion, and application of world-class marketing leadership”. Uganda Marketers Society is a membership body and is affiliated to the Chartered Institute of Marketing CIM-UK. CIM is the world’s largest community of marketers that strives for business leaders and opinion formers to recognise the positive contribution that professional…
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