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By Nellie Mwandha Customers like a good giveaway or promotion from companies which they receive or consume in form of a product or service. Whereas December is filled with contest campaigns to reward customers, January has back-to-school offers always roaming. While this might seem expected, to companies, this is a valuable marketing technique and a time to emphasize their place in the market. But what is the essence of the customer rewards from the non-business objective? Is it necessary? The best-known way to express how valuable someone is to you is by gifting them. This is similar to companies and…
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MultiChoice Uganda, as it extends its festivities in the month of January has yet again announced the return of the Step-Up promotion for all its DStv and GOtv customers dubbed DStv Tukwongere and GOtv- Liinya Grade campaign The campaign that has since become a household favorite each month of January is back to enable all MultiChoice customers move a notch higher with the bouquet packages they subscribe to whilst offering quality edutainment, current affairs, entertainment with lifestyle, music, film and sports content like no other. While making the announcement, Nellie Mwandha, the Head of Customer Value Management at MultiChoice Uganda…
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Nellie Mwandha, the Head of Customer Value Management (CVM) at MultiChoice Uganda (MCU) has challenged women to leverage their unique natural skillsets to succeed in their places of work. This was during a Raxio Data Hour Interview. At the Pay TV giant MCU, Nellie oversees the function that ensures customer retention. According to research done by the Center for the Study of Women in Television and Film at San Diego State University, out of all creators, directors, writers, executive producers, producers, editors and directors of photography, women stood at 31%, in all projects produced for TV in 2018/19. The representation…
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MultiChoice Uganda yesterday announced the second wave of winners in the Tweyanziza2020 festive bonanza with more than 150 people standing to win different goodies. Tweyanziza2020 is a chance for DStv and GOtv customers who remained connected throughout the year to be rewarded for their loyalty. Speaking at the announcement of the winners, Nellie Mwandha, Head of Customer Retention said: “At MultiChoice, we are excited to be rewarding our loyal customers this festive season. Some of these customers have been subscribed to DStv or GOtv for between 5 to 15 years.” The festive bonanza, which will see 150 winners rewarded in…
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By Nellie Mwandha At the start of this year, while the Coronavirus was ravaging the foundations and systems of the world, there is no part of our core as the human race that was not tested and suffocated in the process ranging from health systems to social to political to religious, economic, financial systems, communication, recreation, travel and trade among many other things.Ultimately, each of these cross-systems began to witness a slump, slowdown, and in extreme cases, shut down. For businesses that developed thick-skin, new ways of work like remote working, shift working, onsite accommodation, extended or unpaid leave et…
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