Ugandan marketers converged on Friday last week at Protea Skyz Hotel in Kampala for the Annual Marketers’ Fireplace, their most significant event of the year, to discuss marketing excellence and driving business growth. The Marketers’ Fireplace is organised by the Uganda Marketers Society, an umbrella body which brings together marketers and business leaders in Uganda. With this year’s theme, ‘Marketing Excellence’, the Society hosted Joanita Menya Mukasa, the Managing Director at Vivo Energy Uganda, as the keynote speaker, who emphasised the need for marketers to elevate their place in the marketplace. In her keynote speech, titled: “How Marketers Elevate Their…
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