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March 13, 2026
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    Miriam Kaggwa WPP Scangroup

    Patricia Ithau exits WPP-Scangroup after a turbulent three-year tenure marked by falling revenues, client defections, and rising competition. This feature unpacks her leadership journey, the dramatic Airtel Africa account loss, and what lies ahead under caretaker leaders Miriam Kaggwa and Vikas Mehta.

    Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

    Muhereza KyamuteteraThe Big StoryJuly 15, 2025July 15, 2025

    When Patricia Ithau took over as CEO of WPP Scangroup in March 2022, she was hailed as a seasoned executive with a decorated past at East African Breweries, Unilever, and…

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    CEO East Africa
     
    Thought Leadership
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      • Executive Profiles
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      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
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