Skip to content
March 19, 2026
  • Menu
  • Search
  • Follow us:
  • Facebook
  • Twitter
  • YouTube
  • Snapchat
  • More
CEO East Africa
 
Thought Leadership
  • Business & Markets
    • The Big Story
    • Company News
    • Banking & Financial Services
    • News & Analysis
    • Technology & Innovation
    • Energy, Oil & Gas
    • East Africa
    • Investigations & Special Reports
    • Economy & Policy
    • Markets & Money
    • Global News
    • Hospitality & Tourism
    • Real Estate & Construction
    • Legal & Justice
    • Manufacturing & Industry
    • Media & Communication
    • News In Pictures
    • Politics & Goverment
    • Regulation & Compliance
    • Sponsored Content
    • Agriculture & Agro-industry
  • Leadership & Governance
    • CEO Perspectives
    • Executive Profiles
    • Women In Leadership
    • Entrepreneurship
    • Transitions & Succession
    • C-Suite Leadership
    • Boards & Governance
    • Thought Leadership
    • Ugandans Excelling Abroad
  • Lists & Rankings
    • 100 Leading & Admired CEOs
    • 100 Most Trusted & Respected Companies
    • 100 Women Fixing Uganda
    • Billionaires
    • 100 Women in Finance
    • 50 Leading CFOs
    • 50 Leading CHROs
    • CEO Of The Week
    • The CIO/CTO Power List
    • The Uganda 300 Index
    • Top 50 CMOs
    • Top Law Firms
    • Uganda’s 100 Oil & Gas Leaders 2024
    • Product of the Week
  • Lifestyle
    • The Executive Traveler
    • Destinations & Hotels
    • Automobiles & Mobility
    • Property & Living
    • Fashion, Design & Style
    • Music & Entertainment
    • Food, Wine & Fine Dining
    • Leisure, Culture & Experiences
    • Philanthropy & Personal Legacy
    • Wellness, Health & Longevity
  • More
    • Menu
    CEO East Africa
     
    Thought Leadership
    • Search

    MCL McCann

    Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

    AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

    Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

    If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

    Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

    An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

    Jeff WintersThe Big StoryDecember 11, 2025December 11, 2025

    If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened…

    A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

    MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

    Jeff WintersThe Big StoryDecember 10, 2025December 10, 2025

    If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly…

    Daniel Ligyalingi, Maad Advertising Uganda, Uganda advertising industry, financial discipline in advertising agencies, building sustainable ad agencies, media investment management Uganda, Mike Daugherty MCL McCann Uganda, Adris Kamuli Maad Advertising, QG Saatchi & Saatchi Uganda, Warid Telecom advertising campaigns, ethics and integrity in media buying, agency leadership and culture Uganda, Maad Advertising success story, managing agency finances for growth, Uganda creative industry business lessons, CEO East Africa Magazine, East Africa Business News, Uganda Business News, Mad(Wo)Men of Uganda, East Africa creative industry

    An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

    Muhereza KyamuteteraExecutive ProfilesThe Big StoryOctober 19, 2025November 21, 2025

    Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular…

    • Facebook
    • Twitter
    • Youtube

    Latest Stories

    • Ruparelia Group Wins Key Entebbe Land Case, Clearing Path for the New Mega Speke Resort and Convention Centre, Entebbe
      by Muhereza Kyamutetera
      March 19, 2026
    • IHUNDE RESORT: A Lakeside Sanctuary on Bulago Island, Lake Victoria
      by Namulwana Hilda Victoria
      March 19, 2026
    • Katikkiro Mayiga hails JCRC, Pearl Bank, Rotary over USD 4 million bone marrow facility drive
      by Paul Murungi
      March 18, 2026
    • World Bank bans PwC Africa, Rwanda and Kenya affiliates from Bank Group-financed projects over fraudulent practices
      by Paul Murungi
      March 18, 2026
    • Easter 2026: Turn the Holiday into an All-in-One Staycation Experience at Speke Resort Munyonyo
      by Brian Emorut
      March 18, 2026
    • From L-R: Equity Bank Uganda Executive Director, Claver Serumaga, Equity Group Chairman, Prof Isaac Macharia, Group Managing Director and CEO, Dr James Mwangi, and Equity Bank Uganda Managing Director, Gift Shoko, during the 2025 Investor Briefing event.
      Equity Group Posts Record 55% Surge in Profit to KSh75.5b: Uganda Bounces Back With 500% Growth in Net Profit – A Defining First Year for MD Gift Shoko
      by Muhereza Kyamutetera
      March 18, 2026
    • I&M Bank Hosts Fire-Side Chat on Uganda’s Financial Markets in the Oil Era
      by Brian Emorut
      March 18, 2026
    • Francis Kamulegeya pictured across various roles—from corporate leadership to farming and community initiatives—reflecting his transition into impact-driven work in Uganda.
      After Success, Then What? Francis Kamulegeya on His Aptly Titled New Book and Life Beyond Big Titles and Offices
      by Muhereza Kyamutetera
      March 18, 2026
    • Serigne Dioum: Powering a $500 Billion Fintech Engine at the Heart of Africa’s Digital Economy
      by Muhereza Kyamutetera
      March 18, 2026
    • PRAU Women Encouraged to Lean on Community to Strike a Balance Between Professional and Personal Life
      by Brian Emorut
      March 17, 2026

    © 2025CEO East Africa. For Inquiries Please Call +256772415939 All Rights Reserved.
    CEO East Africa
     
    Thought Leadership
    • Business & Markets
      • The Big Story
      • Company News
      • Banking & Financial Services
      • News & Analysis
      • Technology & Innovation
      • Energy, Oil & Gas
      • East Africa
      • Investigations & Special Reports
      • Economy & Policy
      • Markets & Money
      • Global News
      • Hospitality & Tourism
      • Real Estate & Construction
      • Legal & Justice
      • Manufacturing & Industry
      • Media & Communication
      • News In Pictures
      • Politics & Goverment
      • Regulation & Compliance
      • Sponsored Content
      • Agriculture & Agro-industry
    • Leadership & Governance
      • CEO Perspectives
      • Executive Profiles
      • Women In Leadership
      • Entrepreneurship
      • Transitions & Succession
      • C-Suite Leadership
      • Boards & Governance
      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
      • 100 Women in Finance
      • 50 Leading CFOs
      • 50 Leading CHROs
      • CEO Of The Week
      • The CIO/CTO Power List
      • The Uganda 300 Index
      • Top 50 CMOs
      • Top Law Firms
      • Uganda’s 100 Oil & Gas Leaders 2024
      • Product of the Week
    • Lifestyle
      • The Executive Traveler
      • Destinations & Hotels
      • Automobiles & Mobility
      • Property & Living
      • Fashion, Design & Style
      • Music & Entertainment
      • Food, Wine & Fine Dining
      • Leisure, Culture & Experiences
      • Philanthropy & Personal Legacy
      • Wellness, Health & Longevity
    error: Content is protected !!
    ×