marketing strategy Uganda Archives

Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

Muhereza KyamuteteraCEO Perspectives Executive Profiles The Big StorySeptember 5, 2025September 10, 2025

Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of resilience, reinvention, and responsibility—exactly the kind of leadership the industry needs now. This is Rommel Jasi, the Ugandan adman who believes legacy is not in campaigns alone—but in the systems, people, and values you leave behind. To begin, let’s talk about your journey. How did you find your way into the industry? Was it a deliberate career choice, or did you land in it by chance? Take us back to…

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Uganda Baati Appoints Timothy Luzinda as Marketing Manager

Muhereza Kyamutetera and CEO East Africa MagazineCompany NewsAugust 9, 2025August 9, 2025

Uganda Baati Limited, a member of the Safal Group and Uganda’s leading manufacturer of roofing and building solutions, has appointed Timothy Luzinda as its new Marketing Manager, effective August 2025. Luzinda joins Uganda Baati with over 18 years of experience in marketing, brand management, and commercial leadership, largely built in the fast-moving consumer goods (FMCG) industry. He previously served as Head of Marketing at Crown Beverages Limited (CBL), the PepsiCo International franchise in Uganda, where he led high-impact campaigns, launched new products, and contributed significantly to market share gains across key beverage segments. During his tenure at CBL from 2008…

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