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TodayFriday, May 01, 2026

Marketing Leadership

Panelists engage in conversation under the theme Integrating Digital and Traditional Marketing for Maximum Impact, as the roundtable spotlighted the need for stronger strategy, better measurement, and more connected brand experiences in Uganda’s evolving marketing landscape.

Uganda’s Marketing Industry Faces a Wake-Up Call at Inaugural Digital Roundtable

At the inaugural Digital Marketers Roundtable organised by the Uganda Digital Society, one message was clear: marketing in Uganda needs a reset. Bringing together industry leaders, including John Ssenkeezi, President of the
April 6, 2026
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A visual showcase of the inaugural Africa CMO 100—featuring the continent’s most influential marketing leaders, including a strong Eastern Africa contingent and Hall of Fame inductee Sylvia Mulinge.

East Africa’s Marketing Leaders Shine in Africa CMO 100 Debut, with Sylvia Mulinge Inducted into Hall of Fame

Eastern Africa has taken a prominent place in Africa’s evolving brand and marketing leadership landscape, with 17 senior marketing leaders from across Kenya, Uganda, Tanzania and Ethiopia named among the continent’s most
March 31, 2026
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Explore this in-depth interview with Wangechi Gitahi, Head of Marketing at Nile Breweries Uganda, as she unpacks her philosophy on marketing leadership in East Africa—covering brand purpose and strategy, human-centered marketing, consumer empathy, creative agency dynamics, and ROI-driven marketing. A leading voice among women in marketing leadership and FMCG marketing in Africa, Wangechi shares insights on P&L ownership, authentic storytelling, and building trust across diverse consumer segments, including beer brand marketing.
Wangechi Gitahi, Head of Marketing at Nile Breweries, is a bold voice in East Africa’s marketing landscape—blending creativity, commercial acumen, and cultural authenticity to build brands that resonate and lead.

UNPLUGGED: Meet Wangechi Gitahi, Nile Breweries’ New Head of Marketing

Describing herself as a hands-on leader with a bias for action, Wangechi brings a rare blend of commercial acumen and cultural empathy to the table. She speaks the language of finance, understands
July 18, 2025
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Gloria Evelyn Byamugisha, Group Chief HR Officer at Dangote Cement Plc, delivering a powerful keynote on “The Leadership Leap: Positioning Yourself for the Boardroom” during the Uganda Marketers Society (UMS) CMO Breakfast at Kampala Serena Hotel, April 2025.

Dangote Cement’s Gloria Byamugisha: 15 Insights on Positioning for and Thriving in the Boardroom

At the just-ended Uganda Marketers Society (UMS) CMO Breakfast, held on April 25, 2025 at the Kampala Serena Hotel, Gloria Evelyn Byamugisha, the Group Chief HR Officer at Dangote Cement Plc, delivered
April 27, 2025
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Gloria Evelyn Byamugisha, Group Chief HR Officer at Dangote Cement; Hassan Saleh, Managing Director of MultiChoice Uganda; and Goretti Masadde, CEO of the Uganda Institute of Banking and Financial Services — set to headline the UMS CMO Breakfast 2025.

Dangote Group’s Gloria Byamugisha, MultiChoice’s Hassan Saleh, and Institute of Bankers’ Goretti Masadde to Headline at Marketers’ CMO Breakfast

The Uganda Marketers Society (UMS) has unveiled an outstanding line-up of speakers for its upcoming Chief Marketing Officer (CMO) Breakfast scheduled for Friday, April 25, 2025, at the Kampala Serena Hotel, from
April 21, 2025
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