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March 26, 2026
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    Marketing and communications leadership

    In this exclusive Q&A, WPP Scangroup’s Interim CEO Miriam Kaggwa outlines her wartime leadership strategy to drive profitable growth, retain top talent, and rebuild client trust after major account losses. She unpacks trends in Africa’s advertising industry—from digital disruption to Gen Z dynamics—while affirming WPP’s institutional strength and agency value in an evolving communications landscape.

    EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

    Muhereza KyamuteteraThe Big StoryWomen In LeadershipJuly 18, 2025July 18, 2025

    Describing herself as a “wartime General”, Ugandan-born Kaggwa brings to the role a deep rooting in agency operations and finance having spent over two decades within global agency networks like…

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    CEO East Africa
     
    Thought Leadership
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      • Agriculture & Agro-industry
    • Leadership & Governance
      • CEO Perspectives
      • Executive Profiles
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      • Transitions & Succession
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      • Boards & Governance
      • Thought Leadership
      • Ugandans Excelling Abroad
    • Lists & Rankings
      • 100 Leading & Admired CEOs
      • 100 Most Trusted & Respected Companies
      • 100 Women Fixing Uganda
      • Billionaires
      • 100 Women in Finance
      • 50 Leading CFOs
      • 50 Leading CHROs
      • CEO Of The Week
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