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Daniel Ogong, the Executive Head, Marketing, Communications and Client Experience at Stanbic Bank Uganda, has been named Marketing Pioneer for 2024 by Evolve Africa. Recently, Evolve Group Africa held its fourth installment of the annual Uganda Marketing Excellence Awards (UMEAS) at a gala event in Kampala. Shafique Ssemakula, the co-founder of Evolve Africa said selection for the 2024 award winners explored how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a sustainable impact on their target audience and businesses. “Esteemed Marketer, Daniel Ogong`s star outshone his peers,…
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By Damallie Nalukwago What is little understood generally is the importance of operations in brand building. The perception seems to be that brand building is about logos and fancy advertising. That is only part of the story. The components of a brand are building awareness, creating favorable associations and ensuring positive customer experience. When these are done well and consistently, brand loyalty is built, leading to more sales, through repeat engagement and customer referrals. The company’s marketing and communications function ensure the first two – building awareness and creating favorable associations, but it is Operations function’s day-to-day interactions with customers…
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The first daughter, Ms Diana Kyaremera Museveni, has called upon Ugandans in the diaspora to play a more active role as tourism ambassadors for Destination Uganda and invest to leverage the immense potential in Uganda’s tourism sector. Kyaremera, herself a tourism entrepreneur and proprietor of AGE Safaris Ltd as well as patron of the Chimpanzee Sanctuary & Wildlife Conservation Trust (CSWCT), was on Thursday, October 10th, 2024, speaking at the homecoming finale dinner for the 62 Since 62 tourism campaign, held at Speke Resort Munyonyo. The campaign/project, built around celebrating 62 years since Uganda obtained independence in 1962, is a…
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Soumendra Sahu is set to take over as Airtel Uganda’s new Managing Director following Manoj Murali’s retirement at the end of this month. Soumendra is a ‘Big Boy’ in the telecom business having spent a bigger part of his career at Bharti Airtel in Gujarat, India, where he has been serving as the Chief Executive Officer since 2020. Before being appointed Chief Executive, he rose through the ranks from being Vice President of Marketing in 2015, Head of Sales of Operations in 2017 and Chief Operating Officer from 2017 to 2020. Soumendra has over twenty years of experience in intensive sales…
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By Catherine Ndungu It was called CMO breakfast for a reason, I can’t remember the last time I sat in a session and learnt so much at a go. Call it mentoring, coaching, and hard truths all combined in the most inspiring of ways! Being a Friday morning, the energy that comes with a Friday was already high, but nothing had prepared me for how better this day was about to turn….not just for a day, but for a lifetime…..but as they say, success is sweeter when shared, I will share my key takeouts and urge us all to look…
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