Airtel Uganda has a new boss, Soumendra Sahu. He joins Uganda’s second-largest telco at an interesting time— increasing competition from MTN, the market share leader, and other independent ISPs. There are also unmet shareholder growth expectations promised during the telco IPO. The new boss must invest more in the network to boost 5G adoption, expand smartphone penetration, address operational costs, and counter Starlink’s looming entry. Airtel must innovate to maintain its edge in data revenue and tackle a shrinking market share, especially in voice services. Additionally, stabilising leadership following key staff exits and managing regulatory and economic pressures will test…
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