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March 15, 2026
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    Maad McCann

    Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

    Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

    Jeff WintersThe Big StoryDecember 12, 2025December 12, 2025

    If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what…

    Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

    An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

    Jeff WintersThe Big StoryDecember 11, 2025December 11, 2025

    If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened…

    A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

    MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

    Jeff WintersThe Big StoryDecember 10, 2025December 10, 2025

    If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly…

    MAAD McCann team and leadership celebrating a sweep of the 2025 Silverback Awards, showcasing Agency of the Year and multiple craft wins.

    How MAAD McCann Swept the 2025 Silverback Awards — And the Culture, Strategy & Creative Discipline Behind Its Biggest Win Yet

    Muhereza KyamuteteraBusiness & MarketsThe Big StoryNovember 21, 2025November 21, 2025

    When the ballroom lights rose at Golf Course Hotel Kampala during the 2025 Silverback Awards, one agency dominated the stage, the conversation, and eventually the headlines. MAAD McCann, already regarded…

    Adris Kamuli, award-winning co-founder and Managing Director of Maad McCann, discusses his leadership journey, creative excellence, and role in shaping Uganda’s advertising industry through bold campaigns, mentorship, and global-standard branding strategies.

    Adris Kamuli: The MadMan Who Made Maad a Creative Powerhouse

    Muhereza KyamuteteraCEO PerspectivesThe Big StorySeptember 3, 2025September 10, 2025

    From creating culturally resonant work for top-tier clients such as MultiChoice (DStv, GOtv), Coca-Cola, UBL , Emirates, Uganda Baati, Ugachick, Pride Bank, Mastercard, Unicef, UNCD and flagship initiatives like the…

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