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March 25, 2026
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    Maad

    Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

    AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

    Jeff WintersThe Big StoryDecember 16, 2025December 16, 2025

    If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed…

    A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

    The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

    Jeff WintersThe Big StoryDecember 15, 2025December 15, 2025

    The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next….

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