Keep Growing Campaign

Stanbic Bank’s Head of Personal Banking, Israel Arinaitwe, often returns to a lesson Adam Smith captured in The Wealth of Nations: economic progress depends on a society’s stock of capital. To him, it’s not just a theory—it’s a mindset Ugandans can adopt to improve their lives today and strengthen the future for generations to come. In an interview with the CEO East Africa Magazine, Israel frames that idea through Stanbic Bank’s latest brand campaign, Keep Growing. He describes it as more than a slogan, rather, a national call to action aligned to the bank’s purpose. “At Stanbic, we say, Uganda…