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As Jumia Africa unveiled its 2025 second quarter results, a familiar tension came into focus: the company is growing, but still losing money. On the surface, the numbers look promising. Orders are up. Active customers are rising. Revenue continues to grow. In many ways, the African e-commerce pioneer appears to be regaining momentum after years of restructuring. But its growth is running up against a hard barrier. The high cost of deliveries across a continent where logistics are not only underdeveloped but often unpredictable is a key challenge. This is the real battlefield – not the mobile app, not the…
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Corporate reputation is an aggregate of public perceptions about an organisation’s social, political, ethical and business behaviour and how people engage with that organisation based on these perceptions. Ultimately, this…
Jumia, Africa’s leading e-commerce platform, has announced the appointment of Vinod Goel, as Uganda’s new Chief Executive Officer. Vinod takes over the leadership mantle from former CEO, Ron Kawamara who is leaving to pursue a big impact opportunity that has presented itself. Vinod will focus on making Jumia sharper and faster to delight more and more customers with their needs. He will also work closely with partners and vendors to make Jumia their most preferred sales channel. Vinod joined Jumia 18 months back as Head of Fulfillment overseeing operations across all Jumia markets. He played a pivotal role in making…
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Jumia has celebrated ten (10) years of progress and serving Ugandans with technology. The online platform launched in Uganda in 2012 when e-commerce in the country was virgin and today sells about six million products and delivers to every district in Uganda. Speaking to the press at the commemoration at Union House on Wednesday evening, Ron Kawamara, Jumia CEO said that when they opened in Uganda, buying or selling online was not something that many people had tried before. “We had to educate both the customer and the vendor that you buy online and get the protection, warrant, refunds, returns,…
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By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and a part of our day to day activities as we interact with billboards, roadsters, listen to adverts on radio, watch them on TV, read them in newspapers, and via online channels, which cycle goes on and on. Faced with unprecedented times, businesses have had to rethink some of their marketing models to remain relevant and continue to appeal to existing customers or onboard new customers whose behaviors have…
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