Jumia East Africa

As Jumia Africa unveiled its 2025 second quarter results, a familiar tension came into focus: the company is growing, but still losing money. On the surface, the numbers look promising. Orders are up. Active customers are rising. Revenue continues to grow. In many ways, the African e-commerce pioneer appears to be regaining momentum after years of restructuring. But its growth is running up against a hard barrier. The high cost of deliveries across a continent where logistics are not only underdeveloped but often unpredictable is a key challenge. This is the real battlefield – not the mobile app, not the…