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JINJA, November 26th 2021- Nile Breweries Limited has launched a campaign to celebrate the “Unmatched in Gold” status of Nile Special- its flagship beer brand. As of this year, Nile Special boasts of 21 Monde Gold Medals and is arguably the most awarded beer in Uganda in the annual Monde Selection Awards. Run by the “International Quality Institute” of Belgium, the prestigious annual Monde Selection subjects products to a 360° quality evaluation process on up to 25 criteria that analyse each product individually on various quality aspects that matter most to consumers. “At Nile Breweries, AB INBEV Uganda, quality…
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Uganda’s world champion, Joshua Cheptegei last evening returned to winning ways after beating rivals in the men’s 3000-metre race during the 60th Ostrava Golden Spike in the Czech Republic. Golden Spike is an annual athletics event that takes place at the Městský Stadion in Ostrava-Vítkovice, Czech Republic as part of the IAAF World Challenge Meetings. It was first organized in 1961. Cheptegei, who has been untouchable on the track since 2019 by setting world records at 5000m and 10,000m, did it again when he ran 07:33:24 to cross the tape in first place in front of 1,500 fans allowed in the Městský stadium under…
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The Uganda Tourism Board (UTB) has officially flagged off Ugandan World champion Joshua Cheptegei who is destined for Czech Republic for the Ostrava Golden Spike slated for Wednesday, 19th May 2021. Cheptegei, who is fondly referred to as the ‘Silverback’ of the Pearl of Africa, took on a voluntary Ambassador role for Destination Uganda. A silverback is the alpha male in the gorilla family – and Cheptegei, has since February this year, served as the brand ambassador for destination Uganda – the global renowned home of gorillas in the world. While in the European Nation, the dominant Silverback who is…
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The Uganda Tourism Brand Ambassador Joshua Cheptegei has been nominated for the Laureus World Sports Award for Sportsman of the Year 2020. The Laureus World Sports Awards is an annual award ceremony honouring individuals and teams from the world of sports along with sporting achievements throughout the year. It was established in 1999 by Laureus Sport for Good Foundation founding patrons Daimler and Richemont.The awards are considered highly prestigious and are frequently referred to as the sporting equivalent of “Oscars”. Lilly Ajarova, the UTB Chief Executive Officer believes the nomination is a win for Brand Uganda. “With the continued exposure given to Joshua Cheptegei…
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Record breaking Ugandan long-distance runner Joshua Cheptegei has been nominated for the Laureus World Sportsman of the year award. Cheptegei is up against NBA Superstar LeBron James, Formula One champion, Lewis Hamilton, Bayern Munich forward Robert Lewandowski, Tennis Superstar Rafael Nadal and Pole-Vaulter Mondo Duplantis for the coveted award. The revelation was confirmed on Wednesday afternoon via the Laureus social media platforms. They tweeted “here are the nominees for the 2021 Laureus World Sportsman of the year.” Cheptegei has earned the nomination among the Sports greats after a successful year on both road and track events, breaking three world records…
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Ahead of expected recovery of the global tourism sector in late 2021 and beyond, Destination Uganda has kicked off a campaign to reposition herself as Africa’s most competitive destination for tourists and tourism investments. Destination Uganda has unveiled, its own Joshua Kiprui Cheptegei, the reigning World 10,000m Champion as its brand ambassador. Uganda Tourism Board (UTB), the official Government of Uganda’s destination marketing organization for Destination Uganda, the Pearl of Africa and Joshua Kiprui Cheptegei have entered a one-year partnership that will “leverage Cheptegei’s global recognition and his love for his motherland” to “promote and market Uganda as a…
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In an effort to revamp mountain tourism in Uganda, UTB CEO, Lilly Ajarova, recently led a team of hikers on a 7-day fact-finding hike to Margherita Peak, Mt. Rwenzori’s highest point measuring 5,109 metres (16,762 ft)) tall. The hike is part of the Take on the Pearl Campaign, a UTB-led campaign to promote domestic tourism in Uganda. This leg of the campaign was completed in partnership with the United Nations Development Programme (UNDP) Uganda Country Office whose aim is to spotlight some of Uganda’s prized tourist attractions. Some of the climbers on the team, included, celebrity, entertainer, champion kickboxer and…
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To inspire him and rally support across the country, MTN Uganda is running an online campaign leading up to 7th Oct to drive awareness and encourage Joshua Cheptegei as he attempts to break Ethiopia’s Kenenisa Bekele long-standing record in the men’s 10,000 metre race. Customers will be prompted to post their prediction of Joshua’s finish time in his attempt to beat the 10,000 metre world record. The predictions will be posted to the MTN Social Media pages using hashtags #GoodTogether, #NNValenciaWRDay and the first customer to post the closest finish time will win the equivalent to the time run by…
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MTN Uganda has rewarded athlete Joshua Cheptegei for his recent exploits at the Diamond League meet in Monaco, where he set a new 5000 metres world record of 12:35.36, breaking Kenenisa Bekele’s 16-year old world record of 12:37.35. In recognition of this milestone, MTN Uganda has offered a cash prize of UGX 123, 536,000 and a telecommunication package of 12GB of data, 35 voice minutes and 36 SMS per month for twelve months. Both prizes symbolize the new 12.35.36 world record time. Speaking at the handover ceremony at Mbale Resort Hotel, MTN Uganda CEO Wim Vanhelleputte paid tribute to Joshua….
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