From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood support function to a vital pillar of brand strategy. He speaks with candour about launching one of Uganda’s first standalone PR agencies, building trust in a sceptical market, nurturing young talent, navigating government communications, and staying resilient amid rapid technological shifts. Under his leadership, Media Age PR has grown into one of Uganda’s most respected communications firms, recently earning top honours at the PRAU Excellence Awards 2023—including PR…
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